About Sue

Business Woman. Community Leader. Mom.

I am a proven executive business leader with a diverse professional background that includes marketing, healthcare operations and human resources leadership. My current role is serving as founder and CEO of Fire Starter LLC, a certified woman-owned, full-service marketing agency. We use a unique model that provide fractional or full-service marketing and communications support to mission-oriented organizations in times of great need and growth. I am really proud that our team has grown exponentially over the last three years to have clients in multiple states and business verticals. Of course my most important roles are that of wife to Joe and mom to Drew.

During my early professional career, I focused on industrial athletic training and ergonomics. I authored a textbook on occupational athletic training and served as an adjunct faculty member at the University of Indianapolis in the athletic training curriculum. Since I was in a non-traditional athletic training role, I was asked to help grow that field. I became active in leadership roles at the state and national levels, eventually serving as a national commitee chair representing thousands of professionals across the country, and was awarded statewide and nationally for my leadership. This experience taught me valuable listening and advocacy skills I put to use right here in Carmel.

After joining a consulting firm and traveling regularly out-of-state, I decided to accept a role that allowed me to put down roots. I took a job in Carmel in 2005, and we moved here in 2007 so our son could enter Carmel schools as a kindergarten student. After embracing this community that is committed to excellence, I became interested in community leadership and searched for ways to get involved. I joined the Kiwanis Club, volunteered at school events and eventually found a community in those who gave back in public service roles.

I figured I'd put my marketing and advocacy experience to work to help other candidates win, but eventually felt called to run for local office to advocate for Carmel residents. I was successful in my first attempt, and was elected to represent Carmel in 2012. Since that time, I have served as president (2021, 2017), vice president (2020, 2016), finance chair (multiple years) and redistricting coordinator (2018). I am co-founder of LetsTalkCarmel.com, a City of Carmel community transparency portal, and serve a member of the Hamilton County Solid Waste Board. I have also served as vice-chair for the Hamilton County Economic Development Corporation and co-founded Carmel Porchfest, a incredibly fun music festival held on front porches north of Main Street.

Now, I feel compelled to run for a higher office. I want to be the leader that residents and businesses count on to take this fine community to the next level, focusing on public safety, collaboration and fiscal responsibility.


Make no mistake – this election is about Carmel’s future.
Together, we can keep Carmel special.
Please join me on this journey.

I humbly ask for your vote on November 7.



Career Highlights

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I wanted the challenge of growing my own business, and decided to begin in 2021 in the middle of the pandemic. I am extremely proud that we have experienced tremendous growth in our first couple of years. What began as a consultancy of one is now a team of eight exceptionally talented team members doing meaningful work for mission-driven organizations. For more information you can visit www.firestarterllc.com.
I helped implement cultural and operational changes while leading 25 marketing and outreach team members and four brands, including TxJet, Donate Life Indiana and Driven2SaveLives. As a result of generous Hoosiers and the entire Indiana Donor Network team, I'm proud to have helped save and improve thousands of lives through organ, tissue and eye donation.
I was the first employee hired for this new North American headquarters, manufacturing facility and distribution center. I oversaw human resources, safety and administration, and helped hire and onboard hundreds of team members. I am incredibly proud to have helped grow this organizsiton to over 350 team members that packaged baby food and fed millions of infants each year. I am also really pleased that we could be a part of the Lebanon community and provide hundreds of workers good paying jobs after many had struggled to weather the recession.
I was on the leadership team that opened Clarian Health North, which was Clarian Health's first entree into the north suburban market. I oversaw marketing, patient satisfaction and customer service, and implemented meaningful partnerships that endure today. I was later asked to take on the role of Director of Statewide Marketing, Sponsorships and Events, working with 13 of the 16 hospitals across the state and organizations such as the Colts, Pacers, Indians, Zoo, Children's Museum and more. I am also exceptionally proud to have helped lead the massive rebrand of Clarian Health to Indiana University Health.


Enterprising Women of the Year Award Honoree – 2023 Champion

The Enterprising Women of the Year Awards is the magazine’s annual celebration of the world’s top women entrepreneurs. The event is co-hosted by some of the country’s top corporations. It generates international media attention for the award winners and sponsoring companies who are a part of this very special event. Now in its 21st year, the program recognizes top women entrepreneurs in categories that include women business owners with revenues up to $1 million annually, over $1 million and up to $5 million, over $5 million and up to $10 million, over $10 million and up to $25 million, over $25 million and up to $100 million, and over $100 million in annual revenues. 

Woman of Influence – Indianapolis Business Journal, 2022

This award recognizes local women from both the public and private sectors who have demonstrated professional excellence and leadership in their careers and community service.

Specifically, the Woman of Influence award recognizes women who are influential in their company or industry, have a solid reputation based on their experience, integrity, leadership, and have a track record of accomplishment.

Tobias Fellowship, Indiana University

Tobias Fellows program is nationally recognized for its leadership development program.It prepares leaders for 21st century challenges, and empowers them to develop people, organizations and communities who can solve complex problems.

The fellowship experience progresses through carefully selected lessons and experiences that ultimately culminate in mastering five key leadership competencies.

Stanley K Lacy Executive Leadership Program

Each class year, 25 individuals are selected to participate in this highly competitive program, which seeks to expand the ranks of community leaders by teaching and motivating members to address the needs of central Indiana.

Class members are chosen because of their significant community involvement and professional achievement; their demonstrated interest in community issues; a record of participation and achievement in voluntary community activities; and their willingness to expand their leadership role in the community.


The Campaign School at Yale  – Yale University

The Campaign School at Yale has one mission: increase the number and influence of women in elected and appointed office in the United States and around the globe. We are a nonpartisan, issue-neutral political campaign-training program.

TCSYale provides the very best training in the world for individuals who want to run for office or run a political campaign. An intense, boot-camp-style program is designed to teach the strategies essential to successful campaigns. Our curriculum is taught by the best, most experienced campaign operatives in the business.


Richard G. Lugar Excellence in Public Service Series

Designed to develop and train, the Lugar Series strives to increase the number and influence of Republican women in elected and appointed positions at the local, state and federal levels.

Through a competitive selection process, the Lugar Series invites outstanding Hoosier women to take part in this leadership program. Each class is composed of distinguished women from various backgrounds and industries, who are committed to bettering their communities and advancing the GOP agenda. 


Indy’s Best and Brightest – Healthcare Finalist

Indy’s Best and Brightest was created by Junior Achievement of Central Indiana to recognize up-and-coming talent and the next generation of leaders in our community. Indy’s Best & Brightest finalists serve as excellent role models to Junior Achievement students and youth in our community.

The event honors 100 of central Indiana’s most outstanding young professionals in 10 different industries. Finalists are judged on professional accomplishments and leadership qualities.


Gail Weldon Award of Excellence- National Athletic Trainers Association

The Gail Weldon Award of Excellence recognizes one athletic trainer in the United States each year who has displayed an exceptional commitment to mentoring, professional development and life balancing for women athletic trainers or significant contributions to improve the health care of females provided by athletic trainers.

Athletic Trainer Service Award – National Athletic Trainers Association

The Athletic Trainer Service award recognizes NATA members for their contributions to the athletic training profession as a volunteer at the local and state levels. ATSA recipients have been involved in professional associations, community organizations, grassroots public relations efforts and service as a volunteer athletic trainer.